Infographic 04/2026 – Social media: increased usage in 2025
In 2025, social media usage continues to grow in Luxembourg. 68% of internet users are active or passive users, compared to 62% in 2021. Passive usage is rising sharply (57% vs 45%), whilst active usage is falling slightly (40% vs 43%). Facebook remains the most widely used platform, although its share has fallen by 10 percentage points since 2021, whilst Instagram and TikTok continue to grow. Usage patterns vary significantly by age, particularly in terms of preferred platforms, frequency of use and daily time spent on social media. This infographic provides an overview of the main trends observed in 2025.
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